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Key Consumer Groups
Latest
Gen Z
Who Are the Gen Zers Obsessed With Wellness?
June 16, 2025
Inflation
High-Income Shoppers Are Shifting Their Impulse Buys to Discount Stores
June 12, 2025
Tariffs
How Young Consumers Feel About Tariffs
June 10, 2025
Millennials
Checking In on Millennials at Midlife
May 27, 2025
Millennials
Millennials at 40: Values, Behaviors & Spending at Midlife
May 21, 2025
Brand Ranking
Why Early Tech Adopters Are an Audience All Brands Need to Know
May 19, 2025
Key Consumer Groups
A Deep Dive on the Wealthiest Young People
May 13, 2025
Key Consumer Groups
The Behaviors, Attitudes and Favorite Brands of the Wealthiest Consumers
May 7, 2025
Tariffs
Food & Bev Briefing: Tariff Concerns, Alcohol Spending Boost & More
May 6, 2025
Tariffs
Retail Briefing: Tariffs, Value Shoppers, Ozempic Users & More
May 5, 2025
Artificial Intelligence
Meet the AI Super User
May 5, 2025
Key Consumer Groups
How Brands Can Reach Women Travelers
April 16, 2025
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